Higher Logic Blog
6 min read
Tags: Marketing & Communications
Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers
Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).
6 min read
Tags: Engagement, Retention
Association Affinity Programs Fuel Growth and Member Value
In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.
7 min read
Tags: Marketing & Communications
SPF, DKIM, DMARC: The 3 Pillars of Email Authentication
Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.
4 min read
Tags: Retention
5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore
Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.
8 min read
Tags: Engagement, Retention
Evaluating Your Member Benefits
Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?
4 min read
Tags: Non-Dues Revenue, Trade Associations
Unlocking the World of Non-Dues Revenue with Teri Carden
Learn tips from our recent podcast episode with Teri Carden of Non Dues-a-Palooza for how your association can bring in more revenue to support your mission.
Tags: Advocacy & Engagement, B2B, B2C, Customer Success
Growing Customer Relationships with Community
We recently partnered with Airmeet and Apollo to discuss how you effectively "Drive Efficient Growth and Retention with Community Events." If you missed it, we have your recap.
Tags: B2B, B2C, Customer Success
Scaling Customer Success in Enterprise Organizations
Net revenue retention is the metric of 2023 for B2B tech – and there is no role closer to this metric than customer success managers. But how can a CSM team nurture effective relationships at scale in an enterprise?
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