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Tags: Advocacy & Engagement, B2B, B2C, Community Strategy

6 Principles for Online Community Design


Because digital spaces do not engage our five senses, it can be challenging to create the depth of relationships and sensory experiences created naturally in physical spaces.

Carrie Melissa Jones
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Association member considering membership renewal

6 min read

Tags: Engagement, Retention

How to Get Association Members to Renew in 2024 and 2025


Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips. 

Higher Logic
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Team talks about how to get member feedback

Tags: Advocacy & Engagement, B2B, B2C, Community Strategy

How to Build a Community Super Fan Program


Discover what defines a super fan, what they aren't, and how to tap into their passion to drive engagement and growth in your online community.

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Calculating your member retention rate

8 min read

Tags: Retention

How to Calculate Member Retention Rate: A Step-by-Step Guide


Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.

Sarah Spinosa
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association professional reviewing data to fix mistakes

5 min read

Tags: Member Data

5 Common Mistakes Associations Make with Data (And How to Fix Them)


Every association should use their data to improve member experience. But it's easy to make mistakes when working with large quantities of data. This article shares common mistakes and solutions to help you succeed.

Kelly Whelan
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Membership director explains use of automated campaigns

7 min read

Tags: Marketing & Communications

Email Marketing Automation: Save Time, Increase Engagement


You probably know what marketing automation is, but are you using it? Learn how to improve personalization and engagement with an automated email marketing strategy.

David Jovel
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Tags: Advocacy & Engagement, B2B, B2C, Customer Success, Retention, User Experience

Connecting Community Content to Customer Experience and Marketing


All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little.

Carrie Melissa Jones
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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

woman helping digitally transform her organization