Higher Logic Blog
4 min read
Tags: Marketing & Communications
Avoiding Spam Traps: How to Safeguard Your Email Deliverability
Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.
6 min read
Tags: Marketing & Communications
Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers
Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).
7 min read
Tags: Marketing & Communications
SPF, DKIM, DMARC: The 3 Pillars of Email Authentication
Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.
4 min read
Tags: Community Strategy, Engagement, Marketing & Communications
Uncover the SPARK that Inspires Your Organization at Super Forum 2024
Here’s a quick look at what to expect at Super Forum 2024 - April 10-12, 2024.
6 min read
Tags: Marketing & Communications
How Informz Has Changed (and Using It to Transform Your Email Marketing)
Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.
5 min read
Tags: HL Product Updates, Marketing & Communications, Trade Associations
Safeguard Member Engagement Through Choice: Message Categories and Email Preferences
To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.
8 min read
Tags: Acquisition, Marketing & Communications, Member Data
Web Tracking – the Ultimate Member Service
Web tracking is a powerful tool within marketing automation that helps your association target and personalize member content.
6 min read
Tags: Marketing & Communications
7 Tips to Improve Your Marketing Reporting and Prove ROI
Proving marketing return on investment (ROI) to management and the board is important for buy-in. Check out these 7 tips for demonstrating your worth!
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!
