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membership team planning community personas

6 min read

Tags: Community Strategy

Distinguishing Your Online Community Personas


Community personas help you understand your community members, and come up with ways to engage and support them. Learn how to plan yours!

Erin York
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Tags: B2B, B2C, Community Strategy, User Experience

What is a Social Business Model? 8 Companies Doing it Right


From Glossier to Netflix, see how 8 different companies are tapping into the social business model to improve the customer experience (and their success).

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Tags: B2B, B2C, Community Strategy

15 Customer Self-Service and Experience Stats To Know (2020)


To conduct this study, we surveyed a random sample of 285 people, who were asked a number of questions.

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Tags: B2B, B2C, Community Strategy

Why Every B2B Company Needs to Build a Branded Customer Community


Don’t miss out on the wide-ranging benefits a branded online customer community could have on your entire organization and customer experience.

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Tags: B2B, B2C, Community Strategy

To Build or to Buy: The Online Community Question


Wondering if it makes sense to invest in a SaaS online community platform or build your own solution? That’s the question we’ll dive into today.

Kate Siders
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Tags: B2B, B2C, Community Strategy

7 Tactics to Help Scale Your B2B Customer Engagement Program


Create a customer engagement program with a wide range of tactics, so that you can scale to engage every customer, no matter their investment with you.

Britt Chytakh
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Tags: B2B, B2C, Community Strategy

5 Can’t-Miss Books for Community Managers to Read in 2020


If you love to read new books to inspire your community work, then 2019 was an incredible year.

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Tags: B2B, B2C, Community Strategy

3 Common Challenges Community Builders Face and How To Overcome Them


Building and managing communities is a very fulfilling – and generally fun – job. However, just as it is with any job, there is a dark side when it comes to building communities.

Nuala Cronin
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Tags: Advocacy & Engagement, B2B, B2C, Community Strategy

Here’s How Community Helps Your Customer Advocacy Program Take Off


An online community can energize your customer advocacy program – here are three reasons why.

Jenny Taylor
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