Higher Logic Blog
7 min read
Tags: Marketing & Communications
Common Marketing Automation Mistakes (And How to Fix Them)
Are you making some common marketing automation mistakes. We've got solutions to help you recover and get back on track.
Tags: B2B, B2C, Support Deflection
Ticket Deflection Metrics: How to Prove Your Community Saves Money
Ticket deflection can save your support team time and money, but how do you measure it? Learn the key metrics to track and prove cost savings.
7 min read
Tags: Marketing & Communications
10 Essential Email Marketing Automation Features
Ready to level up your email marketing? These are the 10 must-haves to look for in a marketing automation platform.
7 min read
Tags: Marketing & Communications
Building Personas: Defining Your Audience
Developing personas is a key practice for many teams within organizations. Learn how to harness your data to define your audience.
7 min read
Tags: Member Data
Getting Insights From Member Data: 3 Steps to Ensure You Can Trust Your Results
You have your member data at your fingertips. Now what? Validate your data to ensure accuracy and clarity and get insights and results you can trust.
9 min read
Tags: Member Data
A 5-Step Framework for Successful Member Data Projects
85% of data analysis projects fail due to unclear objectives, poor data quality, and inadequate planning. Follow this framework to ensure that your member data projects succeed!
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
7 min read
Tags: Marketing & Communications
Optimizing Email Marketing to Enhance Member Outcomes
Understand the latest email benchmarks to help you improve your marketing strategies and increase member engagement and value.
Tags: B2B, B2C, Community Strategy
Your Community Is Bursting with Intent SignalsHeres How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!
