Higher Logic Blog
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
Tags: B2B, B2C, Community Strategy, Customer Success, Product Adoption
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.
Tags: B2B, B2C, Community Strategy
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
In this episode recap of "The Power of Connection," Chris Detzel reflects on his career journey, the lessons he’s learned, and his vision for the future of community.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
5 Gamification Features Every Online Community Should Consider
Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Your Longest-Standing Members May Feel the Least Connected
Is silent disengagement costing you your best members? Discover ways to acknowledge their contributions in ways that matter to them.
5 min read
Tags: Community Strategy, Engagement
Building Intentional Inclusion in Online Communities
Fostering an inclusive online community is crucial, but it doesn't happen by chance. Inclusion requires intention and action. Learn from tips from our recent webinar!
Tags: B2B, B2C, Community Strategy, Support Deflection
8 Reasons Your Customer Support Improves With an Online Community
95% of consumers say customer service is important to their loyalty. So how do you create a customer support experience that puts you on the right side of this stat? Use online community to improve support + increase retention.
Tags: B2B, B2C, Community Strategy, Customer Success
How to Get More Out of Your Customer Events with Community
Learn how to tap into the power of community to attract more customers to your events, from deep-dive trainings to thought leadership webinars.
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